DUBAI-TTG MENA, organiser of the Middle East Luxury Travel Show (MELTS) – the first business-to-business event dedicated to the growth of the region’s luxury travel industry – is delighted to extend a warm welcome to Lorre White, now hailed as the Official MELTS 2015 Luxury Guru and keynote speaker.
A renowned international media personality, Lorre has carved out a unique niche amongst the world’s wealthiest demographic. As a marketing consultant and luxury lifestyle expert she reaches an extensive ultra-high net worth network of clients and followers, making her a valuable source of insight for exhibitors and visitors alike to MELTS 2015.
“I am thrilled to be a keynote speaker at MELTS 2015 in Doha next February. As a luxury marketing expert, I have worked in most aspects of travel for many years. Luxury must be marketed differently than the mass market, and this show gives professionals in luxury travel the opportunity to eliminate the “noise” of the mass market and focus on the specifics of the luxury sector,” commented, Lorre White, The Luxury Guru.
“The Middle East is a very important and fast growth area for travel. I am honoured to be participating in such an important luxury event,” she added.
In her role as official MELTS 2015 Luxury Guru, Lorre will present a keynote speech at the Opening Enrichment Conference followed by participation in a panel debate with other high profile industry leaders. Her experience and expertise in the industry will ensure an enlightening experience for all participants.
Alexandra North, General Manager, Events and Communications, TTG MENA shared: “Since its beginnings as a mere seed of an idea, MELTS has snowballed, becoming a sensation amongst the premium, international luxury buyers who are eager to enrich their knowledge and deepen their connections with the region’s elite tourism offerings. Our goal to ensure our participants are guaranteed exposure to the widest possible network of luxury professionals will be greatly strengthened by the presence of Lorre White. We are truly thrilled to make this announcement, and are confident that this collaboration will add significant value to the overall MELTS™ 2015 experience.”
MELTS 2015 will take place in Doha’s Katara Hall from February 15-18, 2015. Bounded by integrity, excellence and knowledge, it will provide the ultimate platform to network, conduct business and enrich an established knowledge of the luxury travel trade.
The event programme will include three days of pre-scheduled face-to-face meetings, as well as an Opening Enrichment Conference and a selection of evening networking events to be held in some of Doha’s most inspiring venues.
An annual event, MELTS presents a pre-eminent business-to-business, by invitation only platform, where doors and minds open to a luxury beyond dreams.