Dubai: L’Oréal Middle East has launched a UAE solidarity programme to support stakeholders involved in the fight against COVID-19. More than 84,000 essential and personal care products worth AED 4 million have been donated to NGOs and hospitals, with the group also supporting its employees, suppliers and salon partners through a series of initiatives.
The initiative complements L’Oréal Group’s global solidarity program that supported key workers at the front line in striving to curtail the spread of COVID-19 and donated 1 million euros to its partner non-profit organisations to help impacted communities, in Europe.
Commenting on its UAE solidarity initiative, Remi Chadapaux, L’Oréal Middle East Managing Director, said: “We want to express our appreciation to all front-line workers who, day after day, put others first to fight the pandemic. We are truly humbled and inspired by their commitment to the common good. We also want to show solidarity to all those individuals and businesses impacted as a result of COVID-19 and do what we can to help them through these challenging times. A crisis such as this requires everyone to work together in support of the wider relief efforts. That is why we have introduced our UAE Solidarity Programme: a set of actionable initiatives that will make a tangible difference to people’s lives.”
Mohammed Abdullah Al Zarooni, Director of the Emirates Red Crescent in Dubai, commented: “We are pleased to collaborate with L’Oréal Middle East’s UAE solidarity programme and are grateful for the Group’s ongoing support which helped impacted communities during the crisis. We also recognise the efforts made by our diverse community, both as institutions and individuals, and thank the volunteers who continuously extend unwavering support to our society.”