DUBAI, Jan 26, 2026 (GDM) — Carrefour has launched KASA, a European premium homeware brand, in the United Arab Emirates, expanding its offering of sustainable and design-led household products, the retailer said on Monday.
Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in the UAE, said KASA products are now available in selected stores and online, providing an omnichannel shopping experience.
Developed in partnership with Portugal-based retailer SONAE MC, the KASA range includes linens, tableware, cookware, small appliances, home décor and kitchen items. The brand is well established in Europe and is known for durable craftsmanship and practical design, with cast iron cookware among its key premium offerings.
Carrefour said the launch supports its strategy to position itself as a one-stop destination for everyday living, while maintaining a focus on sustainability, quality and accessible pricing.
KASA’s product range uses more responsible materials and packaging and is designed for durability, functionality and long-term value, the company said.
Majid Al Futtaim, the legal name of the group operating Carrefour in the UAE, is an Emirati-owned, diversified lifestyle conglomerate founded in 1992. The group operates shopping malls, communities, retail and leisure outlets across the Middle East, Africa and Asia.
The group employs about 43,000 people and has owned assets valued at $19 billion. It holds a BBB credit rating, the highest among privately held corporates in the region, according to the company.
Majid Al Futtaim Retail holds the exclusive rights to operate Carrefour across 10 markets in the Middle East, Africa and Asia, with more than 390 stores. It also owns and operates HyperMax, a grocery retail brand with over 44 locations in Jordan, Oman, Bahrain and Kuwait.
In addition, the group operates Supeco, a low-cost grocery retail concept combining a supermarket and wholesale warehouse, with 15 locations in Egypt, and Myli, a health and beauty brand with 12 stores across Asia and North Africa.
Majid Al Futtaim Retail said it serves more than 700,000 customers daily through physical and digital channels and sources over 80 percent of its products from within the region, in line with its commitment to supporting local producers and suppliers.