NEW DELHI, Jan 29 (GDM) — India’s Economic Survey has recommended exploring a ban on advertising ultra‑processed foods (UPFs) between 6 a.m. and 11 p.m. to counter rising consumption of products high in fat, sugar and salt that contribute to non‑communicable diseases.
The pre‑Budget document tabled in parliament also called for stronger restrictions on marketing infant and toddler milks and sweetened beverages, particularly where promotions target children or vulnerable consumers.
To empower healthier choices, the survey suggested adopting front‑of‑pack nutrition labelling with clear warnings on foods high in unhealthy ingredients. It said such labelling could improve transparency, helping consumers quickly identify products with elevated levels of fat, sugar and salt (HFSS).
The report highlighted global evidence linking aggressive marketing of UPFs to poor dietary habits and obesity, especially among children, and noted that trade and investment agreements should not constrain public health policy aimed at nutrition promotion.
Economists behind the survey said these measures would support India’s broader health agenda, including reducing the burden of diabetes, heart disease and other diet‑related conditions, and strengthening regulatory tools to safeguard public health.