DUBAI- Hot off the heels of turning 21, Splash the home-grown high street retailer has announced the gorgeous Arab singer & actress Nicole Saba as its brand ambassador along with Bollywood heart-throb and multi award winning actor Salman Khan. A first from Splash in terms of bringing together two acclaimed celebrities from varied backgrounds, the strategic announcement comes as a time when the brand is celebrating ‘In Love with Fashion’.
The two celebrities will together be seen promoting the entire line-up of Splash clothing and accessories, across various platforms of the brand and will be seen interacting with the wide audience that Splash caters to. Forming a perfect fit with Splash which is well known for its trendy and fashionable collections with a broad appeal, its innovative events and campaigns the celebrities in their own spheres are known for creating everlasting fashion moments, are icons with mass appeal and known for their Innovative acumen.
Speaking on the association, Salman Khan said, “My association with Splash has only strengthened over the past year as it is an amazing brand and I look forward to another successful season.”
“Splash is an extremely well known high-street retailer in the Region and I am thrilled to be the new face of the brand. We recently shot in India for the AW’14 campaign along with Salman Khan and I am very excited to see what this new association and journey has in store for me,” said Nicole Saba.
Talking about the recent association, Raza Beig, CEO, Splash & ICONIC, “We are very excited to have Nicole Saba and Salman Khan, two of the biggest stars as the face of Splash in the Region. Our success with Salman as a brand ambassador prompted us to look for a woman who embodied panache in its true essence and is a style inspiration.With a focus on fun and affordable fashion and capitalizing on the very edgy, sophisticated and on-trend personas of Nicole & Salman, Splash will create memorable fashion moments for its consumers ranging from the strong to sensual to fun and flirtatious.
Adding a bit more to the announcement, Raza Beig said, “We have also signed Esha Gupta, Bollywood actress as the face for Splash in India. This raven haired beauty will be instrumental in highlighting product and the fashion relationship between her and the brand. Known for her stunning looks and a sense of style that puts her in the ‘Best Dressed’ lists every year, she is an obvious choice to represent Splash in India.”
For promoting the brand endorsement, Splash will release a 30 second fashion film featuring both stars in various looks and moods along with a variety of Print & Online campaigns. Shot by Tejal Patni, the first leg of the campaign will be launched on July 20th while the entire campaign will then be launched by mid September.