Puma launches “Puma Gunners” to kick off official Arsenal Football Kit launch in Middle East

DUBAI- PUMA, one of the world’s leading Sports Brands today(July 14^th) kicks off its digital game “PUMA Gunners”  – as part of the Middle Eastern launch of the much anticipated Arsenal Football Club kits for the 2014/15 season. The three kit designs, named Future Forever Victorious, are inspired by values identified by PUMA as being the foundation of Arsenal Football Club.

Effective 1^st July 2014, PUMA is now the official kit partner of Arsenal; producing the playing and training kit for all Arsenal teams, as well as other Arsenal branded merchandise, which will be available to buy from July 11^th 2014 onwards at PUMA stores as well as from select retailers across the GCC.

PUMA are making some serious noise about this partnership on July 10 in the Middle East with the launch of PUMA Gunners; the game that fuses together everything that makes this partnership great: PUMA, Arsenal and the new Arsenal Football Club kits for the 2014/15 season.

Arsenal fans get to shoot a cannon and hit the target connecting the PUMA logo to the new Arsenal Football Club 2014/15 kit with the goal of scoring high and getting even closer to the club! Practice does really make perfect when it comes to the PUMA Gunners game, so it’s all about showing true dedication to your team.

PUMA Gunners works across three gaming levels, resulting in two winners being flown to London on an all-expenses paid trip for them and a friend to watch an Arsenal game at The Emirates Stadium.
> Level One:the target practice session.
> Level Two:links to the on-ground activation at The Dubai Mall, allowing you to shoot the cannon remotely through the mobile game.
> Level Three:the digital version of the cannon-shoot activation.

There are two ways to win:
1. At Level Two – hit the target at the PUMA Gunners activation at The Dubai Mallon July 18^thand be entered into a prize draw.
2. Reach the overall highest score digitally as part of Level 3 on the PUMA Gunners game by 1 August.

Download the PUMA Gunners game on IOS and Android at the App Store and Google Play for a limited period only to play and win with PUMA.