Players ready for battle with launch of adidas Fifa World Cup boot collection
DUBAI– With one month to go until the 2014 FIFA World Cup Brazil, adidas today(May 12th) launched Battle Pack, the official footwear collection for the tournament.
adidas Battle Pack features a new boot from each of the five adidas boot ranges adizero f50, predator, nitrocharge, 11pro and adizero f50 Messi, each with its own disruptive black and white pattern to stand out on the pitch. Every boot has been designed with an aggressive identity and cutting edge technology. adidas Battle Pack will be worn on-field during the FIFA World Cup by the full roster of adidas players including Leo Messi and Oscar to Dani Alves and Luis Suarez.
Stand out players from the region will also be on hand to debut the World Cup ready new boots. Flying in from Lekhwiya Sports Club in the Qatari Stars League will be Madjid Bougherra, leading the Algerian team as captain in this year’s World Cup. Ahead of the world’s biggest football tournament, Bougherra commented “It’s always an honour to be called upon to represent your country. I’ve had an amazing experience playing here and developing in this region and feel fully prepared to lead Algeria’s team, leaving it all on the field and having some truly great matches in Brazil.”
Nabil Bentaleb, midfielder for English Premier League team, Tottenham Hotspur, will also be playing for Algeria during this year’s World Cup. Although playing in the UK for his entire career, Bentaleb pledged his international future to Algeria this February. He’ll be making his World Cup debut on the 17th of June as Algeria takes on Belgium.
The new boots that adidas athletes will be sporting feature a black and white colourway that is a visual representation of the adidas “all in or nothing” 2014 FIFA World Cup Brazil campaign, with each boot exactly 50% white and 50% black. The only colour featuring on the boots is the fiery gold colours of the iconic three stripes of adidas, representing the ultimate reward of the FIFA World Cup trophy. The adizero f50 Messi is the only exception with an added blue and white colourway, inspired by the national colours of Leo Messi’s native Argentina.
The black and white patterns of the boots have been inspired by the warpaint of native warriors and the iconic pavement patterns of ancient Mesopotamia perfected on the Copacabana beach. The individual patterns are designed to express the attributes of each boot, as well as the attitude and abilities of the player type who wears them as they fight for victory – speed, bravery, control, energy and agility.
The Battle Pack launch marks the next stage of the adidas “all in or nothing” 2014 FIFA World Cup Brazil campaign. The tournament is the world’s largest single-sport event and the ultimate platform for the adidas state-of-the-art footwear. The most exciting professional players in the world will wear the new adidas Battle Pack boots on-field for the first time during the 2014 UEFA Champions League Final in Lisbon and during the 2014 FIFA World Cup Brazil, with the boots available to purchase from Monday 26th May at adidas own-retail outlets as well as specialist retailers worldwide.
adizero f50 Messi
The adizero f50 Messi combines revolutionary technologies with the precision engineering befitting of a four-time Ballon d’Or winner, with every aspect of the boot design based around making the wearer as fast as possible on the football field. At only 165g, the adizero f50 Messi is one of the lightest shoes on the market. The adizero f50 Messi has an additional blue added to the black and white colourway, inspired by the national colours of Leo Messi’s native Argentina.
The adizero f50 is worn by players such as Karim Benzema and this year’s Professional Footballers’ Association Players’ Player of the Year Luis Suarez. Its all about precision engineering in this silo with every aspect of the boot design based around making the wearer as fast as possible on the football field. Features include high speed stud alignment for maximum acceleration and pinpoint changes of direction and a revolutionary material that combines lightweight, softness and durability for a comfortable, yet locked down heel fit.
The boot is the only one of the Battle Pack to be designed with a white on black colourway (the others are all black on white) and is the latest in a line of new predator boots to be released especially for every FIFA World Cup since 1994. Favoured by the likes of Oscar, Mesut Özil and Fernando Torres, the boot is designed with five distinctive ‘Lethal Zones’ of technology to deliver outstanding ball control, touch, accuracy and power. The boot is made to master every aspect of performance.
nitrocharge, the energy-retaining football boot for the next generation of footballer as worn by Dani Alves and Javi Martinez, is designed for ‘The Engine’, the player who is always running, tackling and relentlessly powering his team. With its unique and highly elastic ENERGYSLING around the forefoot supporting sidecut and precision turn movements to sharpen reactions on the pitch, the boot provides long lasting energy return when sprinting or doing a variety of high-energy manoeuvres.
The 11pro worn by Philipp Lahm and Frank Lampard retains the classic attributes that allow players to control the game. With its highly innovative micro-fiber PU synthetic providing excellent fit, performance, comfort and ball-feel allied to an all new outsole with comfort frame for better pressure distribution, as well as optimised stud placement for maximum grip and acceleration, the 11pro remains the boot of choice for the complete footballer.