Madi International launches Goldwell during 'Walk of Beauty'
DUBAI- Madi International– one of the Middle East’s leading salon and beauty centers supplies with a reputed professional beauty brands, launched International star brand, Goldwell during the annual ‘Walk of Beauty’ event, the biggest hair-show in the Middle East region.
The Walk of Beauty event which was held in conjunction with Messe Frankfurt at Beauty World exhibition Middle East, was showcased between May 27 and 29, 2014 at Dubai International Exhibition and Convention Centre. The Walk of Beauty extravaganza is being held continuously for the past nine years and is a major attraction to the exhibition.
As Madi International promised everyone, this year’s event was a major hit, with its unique format, presentation and the launching of the well-known Professional hair care brand Goldwell. Goldwell is a premium German hair care brand dedicated to providing professional hairdressers with the superior and innovative products for all hair types and hair needs. The brand offers diverse beauty related products and services ranging from very advanced coloring systems, hair-care products, styling to perm products for both men and women. Additional to its worldwide unique innovation “Kerasilk”, which is a treatment for a fabulous manageable hair that lasts up to 5 months.
Mr. Mohammed Madi, President of Madi International Group, said: “We have been working closely with Beautyworld Middle East to organize the ‘Walk of Beauty’ for many years now, I would have to say that this year was one of the greatest. We are proud for the success of the event which portrays how satisfied our customers are with the brands that we are introducing to the market.