DUBAI- Acknowledging the fact it is not a well-known destination among the travel trade and consumers in the Middle East, a delegation from Hungarian Tourism has launched a new marketing initiative at Arabian Travel Market this week to fuel visitor growth from the region.
According to Mr Gergely Horváth,CEO of Hungarian Tourism the Middle East market has been a growing and increasingly important source market of visitors to Hungary over the past couple of years: “We see positive signs to suggest that this trend will continue and expect a further increase in visitors from the region in 2014,” he said, citing the organisation’s proactive strategy of engagement with the regional travel trade, airlines and agents.
As part of this tourism development strategy, Hungarian Tourism will now focus its marketing efforts on highlighting destination and niche markets that target specific consumer segments, he added with health tourism, MICE, the city of Budapest and Hungary as a honeymoon destination be highlighted with a focus on the comparative high-quality experiences Hungary can provide within these niche travel segments.
For health tourism, cosmetic procedures and spas at the country’s clinics and hospitals have been promoted at ATM along with Hungary’s traditional medicinal water therapies, alongside value-for-money MICE facilities and the 5,000 room inventory of first class and luxury accommodation.