MUSCAT, Oman — Oman’s Food Safety and Quality Centre has summoned several companies and social media influencers over alleged breaches of the country’s food advertising regulations, including promotions involving infant and toddler food products.
The authority said the enforcement action is part of ongoing efforts to strengthen oversight of food marketing, protect consumers and ensure advertisers comply with national regulations.
According to the centre, investigators identified multiple violations, including the promotion of food products without prior regulatory approval and the use of unauthorised health or nutritional claims in advertising campaigns.
Officials also cited advertisements for products that are prohibited from being promoted under existing rules, as well as marketing materials containing inaccurate or misleading information that could influence consumer decisions or fail to meet technical standards.
The authority said it will continue monitoring advertisements across digital platforms and other media channels to identify potential violations and enforce compliance.
Businesses and content creators found to have breached the regulations may face legal action and penalties in accordance with Omani law, the centre said.
The latest enforcement measures reflect the sultanate’s continued focus on consumer protection, particularly in areas involving health-related marketing and products intended for infants and young children.
Consumers and businesses can find food safety regulations and official updates through the Oman Food Safety and Quality Centre and the Ministry of Agriculture, Fisheries and Water Resources
