Go wide with Canon's new ultra wide-angle zoom lenses

DUBAI– Canon Middle East introduces two new high-performance, wide-angle zoom lenses to its EF range – the EF 16-35mm f/4L IS USM and EF-S 10-18mm f/4.5-5.6 IS STM.

Designed for experts and enthusiasts, the EF 16-35mm f/4L IS USM is a professional quality L-series lens, offering exceptional performance throughout the zoom range.

The compact and lightweight EF-S 10-18mm f/4.5-5.6 IS STM is for Canon’s consumer range of APS-C sensor EOS DSLRs, and ideal is for people who want to expand their view and get more into each shot – with both optical IS and STM technologies helping to deliver consistently sharp and crisp wide-angle stills and HD movies.

High-precision, high-performance, wide-angle view – the EF 16-35mm f/4L IS USM.

The EF 16-35mm f/4L IS USM provides greater versatility for professionals and keen enthusiasts who regularly capture wide-angle perspectives – such as landscape or architecture photographers – or those who typically shoot in confined spaces. The lens offers wide-ranging flexibility, with first-class optical construction and a fixed f/4 aperture providing clear, sharp results even in the most challenging situations.

The new EF 16-35mm f/4L IS USM is Canon’s first ultra-wide L-series lens to feature Canon’s signature optical Image Stabilizer (IS) technology, which offers a four-stop advantage over non-IS lenses and helps to ensure that shots are always captured with precision detail. The newly-designed IS system also features a number of additional improvements, including gyro sensors for greater accuracy in traditional shooting or when capturing panning motion.

First class optical technologies and design

Photographers can quickly achieve focus using the powerful, fast and silent autofocusing (AF) performance of Canon’s pioneering ring-type Ultrasonic Motor (USM) – ideal when shooting in AI Servo AF mode. Complete control over image composition is also possible using the lens’s full-time focus ring in manual and AF modes, giving photographers the freedom to fine tune focus on demand.

See more, capture more – the EF-S 10-18mm f/4.5-5.6 IS STM

The new EF-S 10-18mm f/4.5-5.6 IS STM is the ideal lens for people looking to widen the range of their existing kit and get more into every shot. The lens’s impressive ultra-wide 10-18mm focal range provides the freedom to capture a diverse range of scenes, from holiday snaps of vast, sweeping landscapes and cityscapes, to wide group shots in confined spaces at parties and celebrations. Using Canon’s expertise in optics, the wide focal range is packed into an impressively compact and lightweight lens, which can comfortably fit into kitbags, or even small handbags and backpacks when travelling.

EF 16-35mm f/4L IS USM key features:

· L-series construction and optics

· Constant f/4 maximum aperture

· 4-stop optical Image Stabilizer

· Fast, silent AF

· Superb image quality

· 9-blade circular aperture

· Full-time manual focusing

· Minimum focusing distance of 0.28m

· Non-rotating front element

· Water and dust resistant

EF-S 10-18mm f/4.5-5.6 IS STM key features: