Dubai, UAE – Automobili Lamborghini has announced the appointment of Alessio Soligo as the new Head of Middle East & Africa (MEA), marking a strategic move to further strengthen the brand’s presence and performance across one of its fastest-growing markets.
Soligo steps into the role after a successful six-year tenure as Area Manager for Southern Europe, where he oversaw operations across key markets including Portugal, Spain, Italy, Greece, and Turkey. With a decade-long career at Lamborghini, he brings a unique blend of technical and commercial experience to the MEA region.
An electronic engineering graduate, Soligo began his journey with Lamborghini in 2015 as a production engineer. His deep understanding of the brand’s technological and performance DNA, combined with his proven commercial acumen, positions him to lead Lamborghini’s regional efforts in sales, marketing, and after-sales across its 13 dealerships in MEA.
Francesco Cresci, Regional Director of Europe, Middle East and Africa at Automobili Lamborghini, welcomed the appointment, stating:
“We are pleased to have Alessio Soligo lead our Middle East and Africa operations. His solid technical foundation and strong leadership track record in Europe make him well-equipped to drive our ambitious plans in the region. We look forward to continued success under his leadership, particularly as we advance our hybrid strategy and deliver exceptional experiences to our customers.”
The Middle East and Africa remain critical growth markets for Lamborghini, supported by a loyal and growing base of enthusiasts. The brand continues to invest in expanding its regional footprint and elevating the customer journey through innovation, performance, and a bold shift towards electrification.
