September 30, 2023

Al Basel Consultancy announces strategic new partnership with Montage Beverly Hills Hotel

DUBAI- Al Basel Consultancy revealed its new strategic partnership with Montage Beverly Hills Hotel, a leading luxury hotel in Los Angeles, California. The agreement signing was done during a special media briefing held at the Burj Al Arab on (May 08, 2014). Under the terms of the agreement, Al Basel Consultancy will promote the Montage Beverly Hills Hotel, which is part of the Montage Hotels and Resorts Group and is widely known for being the first hotel and residence to receive a Gold level certification in Southern California under the U.S. Green Building Council’s Leadership Energy and Environmental Design (LEED).


Basel Al Kasem and Charles Black
Basel Al Kasem and Charles Black

According to Al Basel senior executives, the new partnership agreement will give them the opportunity to promote Montage Beverly Hills Hotel across potential high-profile clients in the GCC—leveraging the hotel’s 201 well-appointed guestrooms, including 55 suites that have all been designed to pay tribute to both old Hollywood glamour and modern day luxury. Located in Southern California’s most celebrated neighborhood, Montage Beverly Hills Hotel features architecture inspired by the Spanish Colonial Revival times and Mediterranean styling prevalent in Beverly Hills. The luxury hotel captures the sophisticated residential ambiance of Southern California’s glamour estates of the 1920′s and 1930′s.

“We welcome the Montage Beverly Hills Hotel to our growing portfolio of luxury hotels and establishments. We are very excited with our new partnership agreement with the Montage Group, which stands out as one of the first luxury hotels to have been awarded a Gold LEED rating in Southern California,” said Basel Al Kasem, Founder and CEO, Al Basel Consultancy. “We are looking forward to promoting the Montage Beverly Hills Hotel to our customers in the GCC–giving them the opportunity to get a taste of luxury while staying in a hotel inspired by the glamour of Hollywood.”

The Montage Hotels and Resorts Group is a luxury hotel operating and development company founded in 2002 by Alan Fuerstman to serve the affluent traveller. In April 2009, Montage became the first hotel in Southern California and one of four hotels worldwide to be awarded Gold level LEED certification for its environmentally responsible design, construction and operations. The certification positions the hotel as a high-performance green building that is a responsible, efficient and healthy place to live and work.

“This new partnership will prove to be highly beneficial to Montage Beverly Hills Hotel, as it will allow us extended reach into potential clients from the Middle East and GCC region. The new alliance also represents perfect timing as recent reports show a large demand for high-end luxury accommodations for affluent tourists from the GCC. We are highly optimistic that Al Basel Consultancy will play a significant role in attracting more customers from this area,” concluded Charles Black, Director for Sales, Montage Beverly Hills Hotel.

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