DUBAI: As we prepare ourselves for the peaceful and joyous month of Ramadan, Max, the largest and most trusted value fashion brand in the region has unveiled their latest collection. The new Ramadan collection features glamorous themes from old Hollywood movies while keeping the essence of the old age Arabic traditions.
The Femme Fatale is the core element of the women’s line. Hand embroidered cape dresses and jumpsuits, plisse off shoulder tops, maxi skirts and collarless sequined jackets are the key pieces under this theme, made using chiffon, metallic plisse, and hammered satin, they feature scattered sequins, and dark oriental flowers, to give a glamorous red carpet feel. The Persian tale is also a key theme in the women’s line. Kaftan maxi dress, embroidered skirt, ethnic jacket and souk dresses are made to pay a Middle Eastern tribute with artisanal & saturated hues for an ethnic revival.
The Gentleman’s club is a core theme for the men’s collection. Elevated white shirts, tailored waist cost, single breasted tailored suit, and slim fit printed shirts made from printed jacquard. The core designs include selvedge denim and mercerized jersey, tonal polka dots, and geo dobbies. This unique theme is complimented by accessories like the bow tie, pocket square, lapel pins to highlight modern details and metallic hints. The young Jazz fest trend is key for the men’s collection. The foil printed t-shirts, paneled and souvenir jacket, and the bow tie highlights the golden age of Jazz.
The younger boys are set for Iftar in 3 piece suits at great value pricing. Girls sparkle in pretty dresses that focus on lace details and embellishments. Max has also developed key silhouettes for the mini me fashion trends where mothers and daughters, fathers and sons are dressed in special occasion wear for Ramadan.