DUBAI— Spain welcomed over 200,000 visitors from the United Arab Emirates (UAE) in 2024, marking a 17% increase compared to the previous year, according to Carlos Ruiz González, Director of the Spanish Tourist Office for the GCC.
Speaking at the Discover Europe Travel Summit meets Marhaba 2025, which concluded yesterday in Dubai, González said the rise reflects a steady recovery in travel between the two countries following the pandemic.
He highlighted that UAE travellers, including both Emiratis and residents, are among the highest spenders globally, with an average expenditure of around €3,000 (approximately AED 12,000) per trip — nearly double that of the average European tourist.
“Visitors from the UAE and the wider GCC region contribute significantly to Spain’s tourism sector, both in volume and spending power,” González noted. “Their impact is notable, despite the majority of Spain’s tourism still coming from traditional European markets such as the UK, Germany, and France.”
González also pointed to growing Spanish interest in the Gulf region, particularly the UAE, citing the strategic importance of strengthening tourism ties.
“We are committed to deepening our connections with the UAE and the broader GCC market. There is significant potential for growth in the coming years,” he added.
The surge in UAE tourists underscores Spain’s growing appeal among Gulf travellers seeking premium experiences, cultural richness, and diverse holiday offerings.