VOX Cinemas brings the world’s most innovative IMAX® experience to Mall of the Emirates

Dubai’s cinema scene just got a serious upgrade with VOX Cinemas unveiling a groundbreaking IMAX experience at Mall of the Emirates – and it’s turning heads. Launched on April 10, 2025, this isn’t just about watching films; it’s a full-on lifestyle shift for movie buffs. Picture this: seven futuristic pods hovering like private balconies, decked out with recliners, pillows, and blankets, all while 4K laser visuals and surround sound pull you into the action.

These THEATRE pods, crafted by French architect Pierre Chican for Ōma Cinema®, seat five each and bring a touch of old-school theater glam to the high-tech IMAX world. You’re not just a viewer – you’re VIP, with waiters delivering gourmet snacks mid-movie and a chic THEATRE Lounge to unwind in style. “We’re making cinema an event again,” said Ignace Lahoud, CEO of Majid Al Futtaim Entertainment. “It’s about ditching the ordinary for something extraordinary.”

The tech alone is worth the hype. IMAX’s 4K Laser Projection delivers razor-sharp, vibrant visuals, while Precision Sound hits every note perfectly, from explosions to whispers. The auditorium’s stadium seating ensures no bad angles, but those pods? They’re the real game-changer, offering an intimate front-row feel. It’s a fresh take on date nights, group hangouts, or even solo splurges – and locals are buzzing about it.

This launch ties into VOX’s big revamp at Mall of the Emirates. Their Premier seats now boast leather recliners, and THEATRE’s already got plush vibes with a lounge rocking billiards and chef-made bites. Next, they’re sprucing up the KIDS cinema for family fun. IMAX CEO Rich Gelfond noted: “Dubai’s setting a global bar – this is cinema reimagined.” Check it out at Level 2, Mall of the Emirates – it’s where movie magic meets lifestyle goals