Riyadh: The 4th Intersec Saudi Arabia – the Kingdom’s largest trade fair for security, safety, and fire protection – will next year relocate to Riyadh after three successful annual runs in the nation’s red seaport city of Jeddah. Intersec Saudi Arabia 2020, which is organised by the Saudi-based ACE Exhibitions under licence from Messe Frankfurt Middle East, will run at the Riyadh International Convention & Exhibition Center (RICEC) from 23 – 25 March and feature more than 100 exhibitors from 20 countries.
The move comes as consultancy 6WResearch forecasts the Kingdom’s fire safety systems & equipment market – the largest in the GCC – will register compound annual growth until 2025 of 5.5% reaching a cumulative value of US $402 million. Growth is being driven in part by government regulation of compulsory installation of fire safety, detection and alarm systems in buildings.
Saudi Arabia’s safety and security market meanwhile is expected to attain annual growth of 4.8% to 2025 to top $1.1billion in value with opportunities arising from measures aimed at securing the safety of increased Umrah visitor numbers
“This strategic move follows keen insights from our loyal exhibitor base and is aimed at giving key decision-makers in the Kingdom, including governmental and ministerial delegates based in Saudi Arabia capital, greater access to this important exhibition,” explained Andreas Rex, Intersec Saudi Arabia’s Show Director.
Intersec Saudi Arabia is held under the patronage of the Saudi Arabian Ministry of Interior and is supported by the Kingdom’s Ministry of Health and the Saudi Safety & Security Department. The show covers the commercial security, information security, perimeter & physical security, homeland security & policing, fire & rescue, and safety & health product
groups.
The move has received a positive response from key Intersec Saudi Arabia partners. Philippe Kubbinga, Regional Director of Axis Communications, Middle East & Africa, one of the show’s launch partners believe the move will give his company greater access to an influential buyer base.