Football icon and Al-Nassr player Cristiano Ronaldo is currently staying at – and promoting – The Red Sea. The coastal destination is a flagship project of Saudi Arabia’s tourism dream, expected to house 50 luxury hotels by the end of the decade.
Between two Instagram posts, Ronaldo has amassed over 16 million likes, tagging Visit Red Sea and The St. Regis Resort Red Sea in one of them.
Playing for a Saudi Arabia football team, Ronaldo is one of the country’s most powerful tools for driving tourism and changing public image.
The developer of the Red Sea, Red Sea Global, personally met with the player and his family. RSG Group CEO John Pagano stated: “It was a tremendous honor to have football legend Cristiano Ronaldo and his beautiful family enjoy time together at The Red Sea. His incredible accomplishments speak for themselves, but his humility and interest in what we’re doing and how we’re doing it differently inspired us most.”
“We wish him all the best on and off the pitch as we put Saudi Arabia firmly on the global tourism map together.”