February 20, 2024

The Unstoppable Rise of Saudi Arabia as a Tourism Destination at Arabian Travel Market

Dubai: The Arabian Travel Market is in full swing, and Saudi Arabia is leading the charge as the tourism destination powerhouse of the region, with unmatched pavilion and experiences. The kingdom’s transformation and unprecedented speed and scale have placed it firmly at the top of the tourism industry.

Saudi Arabia is offering an exciting opportunity for trade partners at the event, presenting its largest and most impressive presence to date. With 67 partners on the stand and over 500 bookable experiences, the country is showcasing the strength, depth, and breadth of its destination offering.

Visitors to the stand will experience the richness of Saudi culture and heritage through interactive displays, traditional dance performances, and virtual reality explorations of top destinations and resorts. From the stunning coastline of the Red Sea and the Great Arabian Dunes to the ancient landmarks of AlUla and Diriyah, visitors will be inspired to embark on their own Saudi journey.

The kingdom’s presence in the Arabian Travel Market reflects its unrivaled scale of transformation, with international tourism levels increasing by 121 percent since pre-pandemic times. In 2022 alone, Saudi achieved a staggering 93.5 million visits, surpassing both Umrah visit numbers and inbound in the first quarter of 2023.

As the world’s biggest investor in tourism, Saudi has committed $550 billion to new destinations by 2030, making it a regional enabler that is accelerating growth and collaboration across the Middle East. One such initiative is Nusuk, an integrated digital platform to facilitate seamless Umrah journeys, which has already gained momentum worldwide and will be showcased at the event with more than 20 partners.

Fahd Hamidaddin, CEO and Saudi Tourism Authority board member said, “Saudi is the biggest opportunity for businesses in tourism today. Our success is reflected in the numbers, and our presence at ATM is an opportunity to celebrate the key milestones of Saudi’s tourism growth story and inspire our trade partners to join us in this journey.”

If you are in or around Dubai, Don’t miss out on the chance to be part of Saudi’s dynamic entertainment and events offerings displayed in the magnificent ATM Pavillion. The kingdom’s tourism growth story is one that can’t be missed!


(Special report : Naseel Voici)

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