Sector No Limits launches its Spring-Summer 2014 collection of watches,

DUBAI-Innovation, research, technology and competition: No Limits. This is the background that has produced Sector, the first Italian sports watch brand, and these are the characteristics of the new collections.

Of the newest products on offer, the new 99 Jorge Lorenzo collection stands out.

A watch created and conceived in conjunction with the Spanish motorcycle champion and brand testimonial, profoundly inspired by the world of MotoGP. Details designed to yield outstanding performance, such as the lens on the glass which provides better visibility whilst on the bike, and graphic elements that are a direct reference to Jorge Lorenzo, from the number 99 to the characteristic red X (from his nickname PorFuera.). It is the sporting watch par excellence, and one which reflects Sector’s DNA.

For Spring-Summer 2014, Sector is introducing an innovative collection, STEELTOUCH.

A unisex range inspired by trend-setting colours with a fresh look. The strength of steel is combined with silicone, a technical and versatile material which is perfect for the summer season. Together they make for an original watch which also offers high-performance technical features such as the water resistance: WR 100 m. A trend-setting product which respects the brand’s values: an unbreakable watch conceived for men and women, for their leisure time and their own personal No Limits, their day-to-day challenges.

It is important for a time-honoured brand such as Sector to renew the success of its best-sellers. For this reason, SS 2014 will see re-editions of iconic models such as the 230 collection or Expander 90. Innovative elements and trend-setting details feature for Sector’s newest products, such as the PU textured strap with trend-setting tone-on-tone colours for the face and bezel of the 230 watches, and the evergreen NATO strap in various colour combinations for the Expander 90 range.

The Oversize collection is characterized by great attention to the most innovative styling details combined with technical features of high quality. Color, style PVD finishes tone sur tone satin, oversize dial and straps in technical fabrics are distinctive elements of this collection. Suitable for any situation, Oversize watches always communicate their strong spirit: aggressive and sporty chic.