Samsung unveils Galaxy S5 to focus on what matters most to consumers

Dubai– Samsung Electronics announced the fifth generation of the Galaxy S series, the Galaxy S5, and its ideal fitness companion, the Gear Fit on the 2^nd of April. Designed for what matters most to consumers, Samsung’s new flagship smartphone offers a refined experience with innovative and essential features for day-to-day use.

“With the Galaxy S5, Samsung has gone back to the drawing board to work on adding real value to our consumers’ lives, while giving them the best-in-class capabilities on the market,” said Hayssam Yassine, Head of Telecommunications at Samsung Gulf Electronics. “The intuitive technologies of the Galaxy S5 and the Gear Fit motivate and support our consumers to help them maximize each moment and effortlessly stay in control of their lives.”

On its own, the new Galaxy S5 combines an advanced camera, the fast network connectivity, dedicated fitness tools and enhanced device protection features as consumers stay fit and connected in style.

Capture the moments that matter

Capturing and saving precious memories is one of the most important smartphone features today. The new Galaxy S5 offers superior camera functionality, featuring a 16 megapixel camera with an enhanced menu and user interface that allow consumers to effortlessly take, edit and share photos.

The Galaxy S5 offers the world’s fastest autofocus, with a speed of up to 0.3 seconds, and advanced High Dynamic Range (HDR) that reproduces natural light and color with striking intensity under any circumstances. Also, the new Selective Focus feature allows users to focus on a specific area of an object and simultaneously blur out the background. With this capability, consumers no longer need a special lens kit to create a shallow depth of field (DOF) effect.

Tap into the fastest connections

The Galaxy S5 offers the most advanced LTE experience and Wi-Fi performance available today, ensuring blazing fast data speeds for unrivaled media consumption and productivity.

The Galaxy S5 supports the fifth generation Wi-Fi 802.11ac and 2X2 MIMO, and a large number of LTE frequencies, with LTE Category 4 standard. For consumers seeking an even faster connection, the Galaxy S5 now features Download Booster, innovative Wi-Fi technology that boosts data speed by bonding Wi-Fi and LTE. No matter where a consumer is, the Galaxy S5 will help ensure they have the fastest available connection.

Express modern, glam look

The Galaxy S5 blends iconic Samsung design with modern trends to appeal to a range of consumer tastes and interests. The Galaxy S5 features a perforated pattern on the back cover creating a modern glam look. Its new sleek, contoured shape comes in an array of vivid colors, including charcoal Black, shimmery White, electric Blue and copper Gold, to complement the style of the individual consumer.

Essential device protection

The Galaxy S5 is IP67 dust and water resistant. It also offers a Finger Scanner, which provides a secure, biometric screen-locking feature and a seamless and safe mobile payment experience to consumers. The Ultra Power Saving Mode turns the display to black and white, and shuts down all unnecessary features to minimize the battery consumption.

Be more fit and active

With the enhanced S Health 3.0, the new Galaxy S5 offers more tools to help people stay fit and well. It provides a comprehensive personal fitness tracker to help users monitor and manage their behavior, along with additional tools including a pedometer, diet and exercise records, and a new, built-in heart rate monitor.

Gear Fit

The Galaxy S5 finds its perfect companion in the Samsung Gear Fit, the industry’s first curved, Super AMOLED wearable device. The Gear Fit smoothly integrates with the new flagship phone, sending instant notifications from native functions, such as incoming calls, emails, SMS, alarms, the S-planner and third-party apps, while consumers are on the move. The Gear Fit and the Galaxy S5 are also a complete fitness system, empowering consumers to stay physically active without sacrificing personal style or mobile connectivity. Even when the Gear Fit is used on its own, the sleek wearable device offers custom, real-time fitness coaching to provide unique, personalized advice and workout recommendations.

The Samsung Galaxy S5 will be available across leading retail outlets in the UAE in three models. The Galaxy S5 (LTE) 32GB will retail at AED 2,899. The Galaxy S5 (LTE) 16GB will run for AED 2,699, and the Galaxy S5 (3G) 16GB will retail for AED 2,599.

Fitness-oriented wearables the Gear Fit, the Samsung Gear 2 and the Gear 2 Neo will retail at AED 799, AED 1,199 and AED 799, respectively.