DUBAI– Damas, the Middle East’s leading jewellery and watch retailer, has announced the launch of an exclusive range of jewellery from its much-loved diamond brand OneSixEight.
OneSixEight refers to the number of hours in one week and the unique brand aptly captures the brilliance of diamonds in an extraordinary collection that is designed to be worn every day of the week, for all occasions.
Each piece highlights the bold beauty of a single solitaire diamond, accentuated by individually matched stones. The result is a stunning illusion of a far larger carat.
The full collection, which includes earrings, pendants, necklaces, bracelets, bangles and different ring designs, is essentially available in white gold. The designs can, however, be customised upon request. The collection is now available at all Damas stores throughout the GCC.
Anan Fakhreddin, CEO at Damas, commented: “OneSixEight enables a woman to be a star and sparkle with diamonds of her choice, making her feel special every day of the week. We are confident the new range will prove a great value addition to the OneSixEight collection that continues to be one of Damas’ most popular brands.”