Zenith Land Rover Launches Exclusive Timepiece

Dubai: Zenith has worked with Land Rover to create a special edition watch celebrating the reimagining of the Defender as a motoring icon for the 21st century.

Like the legendary SUV that inspired it, the Defy 21 Land Rover Edition is modern, durable and highly desirable. Timed to coincide with the arrival of New Defender, it is limited to only 250 pieces.

The Defy 21 Land Rover Edition is the latest result of a four-year partnership between Land Rover and the historic Swiss watchmaker.

Professor Gerry McGovern OBE, Land Rover Chief Creative Officer, said: “For the next chapter in our partnership with Zenith we wanted a timepiece that captured the essence of the new Land Rover Defender: modern, durable and highly desirable. With subtle details that capture the character of new Defender, this for me is the best timepiece we have created with Zenith.”

The Defy 21 Land Rover Edition represents a complete makeover of Zenith’s resolutely 21st-century chronograph with a raw and minimalistic look. Crafted in a special micro-blasted titanium case that absorbs light from all angles to better accentuate its faceted surfaces, it is both eye-catching and stealth-like.

Julien Tornare, CEO, Zenith, said: “Like the El Primero and its numerous versions through the years, the Land Rover Defender now enters a new era with a bold and distinctive character. Zenith’s Defy 21 Land Rover Edition chronograph also reinterprets the past in a forward-looking way, with an emphasis on durability, precision, comfort and bold design.”

The Defy 21 Land Rover Edition’s dial appears as one with the case with its muted matte grey colour, offering a very different look to the open-dial standard versions of the Defy 21. Orange and white painted markers add legibility and contrast to the display, as do the specially shaped skeleton hands. A first for the Defy 21, the power reserve display for the 1/100sec chronograph is executed in the form of a liner window instead of a hand.

Through the specially engraved case back, the display offers a view of the El Primero 21 1/100sec movement with a custom oscillating weight, in the form of a miniaturized five-spoke Land Rover wheel. Like the different modular packs offering Defender the perfect adaptability to different driving needs, the Defy 21 Land Rover Edition comes

with two straps: the ‘Adventure’ strap with an all-terrain textured rubber, and the ‘Country’ featuring a grey rubber strap with a fabric effect and orange stitching.

Zenith and Land Rover have previously collaborated to create the El Primero Range Rover, Chronomaster El Primero Range Rover Velar and Defy Classic Evoque watches.