TDK Life on Record expands wireless speaker range

DUBAI– Building on the momentum of its TREK Bluetooth® Wireless Speaker launch, TDK Life on Record, a leading global brand dedicated to delivering high-quality headphones and audio products, showcased its new additions to the TREK family—a line of speakers with a unique weather resistant design, at the recently concluded DISTREE Middle East 2014.

“We are pleased to introduce The TDK life on Record TREK speakers here in the U.A.E. These products reflect the brands commitment to creating beautifully designed products that allow for an easy, original and high quality listening experience anywhere despite the conditions, making it perfect for music lovers who are on the go or within the comfort of their own homes. The TREK speakers embody the energy and passion of original music, providing true to life sound entertainment” said Talus Arukalil, Regional Sales Manager for TDK Life on Record in the Middle East and East Africa regions.

“The TDK Life on Record TREK platform was specifically developed to meet the demands of our consumer’s increasingly mobile lifestyles,” said Toshi Hokari, Executive Director, product management and marketing, Imation. “Our TREK products deliver the high performance that the TDK Life on Record brand is known for, but in compact and durable designs that allow music fans to take and play their music anytime, anywhere, rain or shine.”

The new TDK Life on Record TREK Micro Wireless Speaker is designed to deliver exceptionally clear sound while on the go. Yet, measuring in at only three and a quarter inches square and less than half a pound, the speaker could go virtually unnoticed when attached to your backpack, belt loop or purse.

Additional product features and benefits include;

• Bluetooth v2.1 for high-quality wireless audio
• Rechargeable battery powered by USB for easy charging on the go
• Near Field Communication (NFC) for simple Bluetooth pairing with an NFC-enabled device
• TrueWireless Stereo™ allows pairing of two TREK Micro speakers for stereo audio
• Rechargeable battery lasts up to 6 hours
• 3.5mm auxiliary input plays music from any device with a headphone jack
• 3.5mm auxiliary output makes a standard speaker Bluetooth technology-enabled

In addition to this, the TDK Life on RecordTREK Wireless Speaker, leverages the latest Bluetooth wireless technology to provide high quality, near lossless audio streaming with no docking required. Despite its compact size, the TREK speaker delivers an impressive listening experience through two full range drivers and two passive radiators.

Additional product features and benefits include:

• Bluetooth with support for A2DP high-quality wireless audio
• Weatherized design protects against splashing water and dust (IP64 rated under international standard IEC 60529)
• Rechargeable battery powered by USB for easy charging on the go
• Integrated tilt-back stand for optimal sound direction
• Built-in microphone for hands-free speakerphone functionality
• Near Field Communication (NFC) for simple Bluetooth pairing with an NFC-enabled device

 The TDK Life on Record TREK speaker and the TREK Micro Wireless Speaker is now available at all leading U.A.E music and electronic specialty stores ataretail price of AED 499 and AED 299 respectively.