Swarovski partners with Tebyan to redefine luxury at the heart of Dubai

DUBAI- Dubai-based property developer Tebyan has signed a partnership agreement with Austrian crystal giant Swarovski at its headquarters in Wattens, Austria, to create the first-of-its-kind crystal-inspired ‘Sparkle Towers at Dubai Marina’.

Branded as ‘Space Marveled by SWAROVSKI®’. The ultra-luxurious resort-style residential haven is unique among other elite developments in Dubai, due to its exquisite crystal-themed innovations ranging from the sparkling lighting solutions, crystal interiors and more.

Situated in the heart of one of Dubai’s trendiest waterfront attractions, the architectural masterpiece consists of two towers: the first (G+29 floors) offers panoramic views of Dubai Marina from three sides while the second (G+14 floors) overlooks Jumeirah Beach Residence with partial views of the marina and the sea. A residential podium (G+4 floors) connects the two towers, and residents are guaranteed world-class comfort and unsurpassed views.

Managing Director of Tebyan, Mr. Naji Alia explained: “All over the world, Dubai is now known as a haven of luxury where simply having a ‘good’ residence is just not good enough. Our style-sensitive residents and visitors seek nothing but the very best, and elegance is not only appreciated but demanded. To enhance Dubai’s global reputation, Tebyan has gone beyond luxury to perfection, by partnering with Swarovski, a trendsetter who has sparkled in the luxury crystal arena for 120 years. This marvel will truly live up to its name as ‘Space Marveled by SWAROVSKI®’.”

Meanwhile Mr. Peter Pelletier, Senior Vice President at Swarovski, said: “The coming together of two companies with proven expertise in their respective areas is bound to create a ‘beyond luxury’ living experience. As a premium supplier to the project, Swarovski is delighted to be able to present the residents of Sparkle Towers at Dubai Marina with an opportunity to personally experience the joy of crystal through a whole range of sparkling applications. Our input will also ensure that their chosen place of residence stands out as unique in a city where luxury is the norm.”

‘Sparkle Towers at Dubai Marina’ is the crown jewel in Tebyan’s glittering track record, which includes iconic projects in Saudi Arabia and the UAE. The project adds a marvel of extravagance in a location where luxury yachts and stylish waterfront amenities are already an everyday sight.

Tebyan has worked in sync with Austria-based crystal giants Swarovski, whose global legacy of perfection stretches back to 1895. Tebyan will officially unveil the towers in October 2014. This is geared to be one of Dubai’s most iconic landmarks, ushering residents to “a crystal clear choice for luxury living”.