Prénatal opens its first store in the UAE as part of the Al Ghurair Retail family of brands

DUBAI- Prénatal, a leading brand established in France in 1963 and specializing in a complete offer of products for mothers-to-be and children, is all set to open its first store in the UAE this September.

Prénatal is opening its store under the ownership of Al Ghurair Retail. 

The Prénatal brand has been part of the Italian Artsana Group since 1996, with a presence in 20 countries across more than 400 stores. The brand’s product portfolio includes clothing, juvenile items, accessories and special toiletries. The brand has clothes for mothers to be and for kids from the age group 0-8 years old.       

As a brand, Prénatal appeals to women who believe in reinventing themselves while fulfilling their sense of motherhood. In all of the Prénatal stores, expecting mothers and mothers are provided with a specialized support service with unique features, specially created to reassure, advise and inform them.

The key USPs of the brand are its comprehensive and highly specialised range of products – that cover all the stages from pregnancy to birth, the attention to detail evidenced in all the materials, shapes and designs.

Other important USP is the insightful knowledge and counselling of the staff members who understand and address the needs of mothers from technical and aesthetic points of view as well as from an emotional perspective.

With its specialization, its understanding of the evolving world of women and motherhood and its professional approach, Prénatal helps shape more serene maternity experiences.

Speaking on the announcement, Mr. Keith Flanagan, General Manager of Al Ghurair Retail said, “We are extremely delighted to announce the launch of our third brand in the UAE under the Al Ghurair umbrella in less than 2 months. The Prénatal brand is the first choice for mothers when it comes to celebrating the feeling of motherhood. We are expecting that the mothers in the UAE will love it as much as mothers around the world love this brand.”

Mr. Flavio Perini, International Franchising Director of Prénatal, commented “It is a great pleasure for us, we’re extremely proud to be associated with Al Ghurair Retail, one of the leading retail operators in the UAE. The expansion of Prénatal in the UAE represents an important step for the international development of the brand. As the UAE market is making its mark in the global economy, we see an opportunity for Prénatal. Prénatal stores are the perfect place to find all of the innovative solutions to specific needs that emerge during the different stages of the “mother’s life”, starting from the first months of pregnancy, for a unique shopping experience, helping us build a strong bond with mothers around the world. Prénatal’s philosophy is to try harder for the new mother and child and this will be our motto for the UAE market as well.”

The first store is expected to open in September in Sahara Centre. The launch of Prénatal falls in line with the expansion plans of Al Ghurair Retail and is expected to open other additional 5 stores by 2015.