La Maison du Chocolat opens in Kuwait

KUWAIT-La Maison du Chocolat has expanded in the Middle East with the opening of a new boutique and salon de thé in The Avenues, Kuwait on 16^th June 2014.

The exclusive French chocolatier will be showcasing its savoir-faire and craftsmanship through its legendary chocolates, each created by hand with inimitable know-how and limitless innovation.

The Kuwaiti boutique is the Maison’s second in the region, following the opening in Dubai last year.

“It is a pleasure to share our art-de-vivre on a global scale and we have many Middle Eastern clients visiting us in Paris. Our values of excellence and creativity, together with our passion for all things chocolate drive our vision, and we are proud to be expanding our horizons in the region together with our partner,” said Geoffroy D’Anglejan, Managing Director of La Maison du Chocolat.

Wissam Al Mana, Executive Director of Ikram Group adds, “Opening La Maison du Chocolat in Kuwait’s Mall of the Avenues seemed a natural progression in line with our regional expansion plans and I’m pleased to share the brand’s passion for creating exquisite chocolate. La Maison du Chocolat is a brand close to my heart as it has been a personal favourite for many years, and I look forward to continuing in our feat to promote gourmet craftsmanship across the region.”

La Maison du Chocolat has taken the science of balance and associations to an art form, creating perfect harmony on the palate and a unique experience of excellence. Selecting only the finest cacao beans and best vintages available and through the subtlety of balance, artisanal mastery and dedication to innovation, the brand’s creations are one-of-a-kind.

Founder and visionary Robert Linxe dedicated his life to chocolate and was nicknamed the “sorcerer of ganache”. It is no surprise therefore that with its endless creations, the heart of La Maison du Chocolat remains ganache – some pure, some mousse-based, and some infused with exquisite flavourings – but always offering mind-blowing encounters. Also on offer are highly sought after pastries, including the legendary éclairs and tarts, and the renowned hot chocolate drink, full of richness.

Heading up the Parisian atelier, and paving the way for seasonal inspirations whilst carrying on the tradition of its grand classics, Master Chef Nicolas Cloiseau shows that the art of chocolate is ever-evolving. Cloiseau’s team highlights their expertise not only through exciting creations throughout the year, helping to celebrate special occasions, but also through haute couture masterpieces such as chocolate-encrusted gowns and bags, chocolate pearls, and even a designer chocolate chair.

La Maison du Chocolat is located in Grand Avenue, The Avenues.