Huawei unveils big ambitions with the 6-inch Ascend Mate7

DUBAI-  Huawei has launched its latest Ascend Mate7 smartphone at IFA (Internationale Funkausstellung Berlin) 2014 with plans to offer the flagship device in the UAE by October.

The smartphone is the latest addition to Huawei’s growing device range as the company showcases its high ambitions as the number three smartphone vendor in the world.

“Today marks the arrival of our fastest and most compelling big-screen smartphone experience for consumers. It’s a symbol of our relentless commitment to ‘Make it Possible’ for people everywhere to enjoy our premium quality products,” said Ashraf Fawakherji, Vice President of Huawei Device Middle East. “Huawei Ascend Mate7 actually leads the big-screen pack with smarter performance, impressive power efficiency, and outstanding convenience with its superior single-touch fingerprint technology.”

The Ascend Mate 7 features a big 6-inch screen with FHD display for enhanced entertainment viewing, a slimmer 7.9mm body for increased comfort, a more powerful octa-core chipset for superior performance, and a longer-lasting 4100 mAh battery.

With new single-touch fingerprint technology and EMUI 3.0, Ascend Mate7 dials up the mobile experience to make it easier for users to live life to the fullest. The Ascend Mate7 will be available in three distinct chic colors, moonlight silver, obsidian black and amber gold.

Smart Performance

Boasting octa-core architecture, Ascend Mate7 has an intelligent Huawei Kirin 925 processor made up of four large A15 1.8 GHz and four small A7 1.3 GHz chipsets, which are activated depending on the power needs of a specific app or function so the smartphone can be smarter with power management.

Ascend Mate7 saves up to 50% of the battery by automatically using smaller A7 cores to power standard apps that consumer use at least 80% of the time, and kicking in the larger A15 during high-performance use such as gaming.

Running on a high density 4100 mAh mAh Li-Polymer battery offers more than 2 days of non-stop normal use. With Huawei’s proprietary power-saving technology, Ascend Mate7 provides three power saving modes – normal, smart, and ultra power saving.

Located on the back of the handset and measuring 9.16mm x 9.16mm, the unlock reader supports up to five sets of different fingerprint records which can be allocated to normal and guest modes, so a user can switch modes to enhance protection when securing private folders, applications, or payment information.

Style and Substance

At only 7.9mm slim and weighing 185g, it has an ergonomically curved back for easier operation with just one hand and an ultra-narrow 2.9mm bezel.

With a 6-inch FHD in-cell LTPS display that consumes less power and JDI Nega-NEO technology for an impressive 1500:1 high contrast ratio, Ascend Mate7 delivers incredibly sharp images.

It has a 13MP rear-facing camera to capture better party photos in low lighting with Sony’s 4th generation BSI sensor and f/2.0 aperture. In addition, the 5MP front-facing camera adopts the industry-leading 5P non-spherical lens for higher definition and less image distortion.