March 19, 2023

Fit for a princess: ShoSho Bella couture launches in the United States

1UAE-  Ethereal luxury children’s fashion label ShoSho Bella has made their successful U.S. debut at the August 2014 ENK Children’s Club in New York City, where they launched their Fall Winter 2015 collection and were selling their Spring Summer 2014 collection.

Hailing from the United Arab Emirates, founder/designer Sarah Khamis seamlessly blends uncomplicated couture touches with timeless silhouettes for girls aged 2 to 14 years.

Already making waves in her native country, Khamis has now set out to provide stylish, exquisitely crafted couture dresses for style-savvy young girls worldwide.

“The dresses speak for their mellow glamour and are designed with the purpose to flatter and create a story every time they are worn,” said Khamis, a mother of two, who resides in Abu Dhabi. With regards to the brand, she further stated, “Our brand aesthetic can be best summed up as dreamy, expressively cute, fairytale princess-like feeling.”

3Special attention to detail is visible in every ShoSho Bella dress, from expert draping, high-quality, textured fabrics that are soft to the touch, fanciful embellishments including feathers and rosettes, to lace overlays.

Khamis’ discerning eye oversees all aspects of sourcing, design, and production in Dubai, a cosmopolitan city known for high-end fashion. Her goal for ShoSho Bella is to touch hearts with her dresses across the world, adding an extra level of quality customer service and care with each creation.

2From pageants to princess parties, ShoSho Bella’s designs are ideal for special occasions. Feminine but not overdone, ShoSho Bella uses an artisanal attention to detail in order to create dresses that gracefully flow and turn heads.

The spring/summer ’14 ShoSho Bella collection is a delightful mix of garden florals, a show-stopping ‘20s Great Gatsby-inspired style complete with a feathered skirt, chic Parisian-influenced frocks, and classic gowns with unexpected details. These heirloom-quality dresses retail from $132 up to $380 at and select boutiques.

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