Etisalat and Microsoft team up to offer UAE gamers a unique ‘Xbox One’ and ‘Xbox Live’ subscription bundle

ABU DHABI-  Etisalat is set to thrill UAE gamers with a unique launch ‘Xbox One’ offer in the UAE, coming soon on its multi-entertainment ‘eLife’ platform. Xbox One will be up for grabs with a one-year subscription of Xbox Live starting 5 September when the video game console debuts in the Middle East. It will be available across Etisalat’s key retail outlets in the UAE.

Bundled with the new eLife value packs, the gaming console and a one-year subscription for Xbox Live will be offered at flexible monthly installments of AED79 for 24 months. Alternatively, customers can purchase it up-front for AED1899.

Rashed Alabbar, Vice President of Home Product Marketing, Etisalat, said, “Etisalat’s eLife platform is committed to bringing its customers an all-in-one entertainment experience, much the same as the new Xbox One system. We customise our offers and launch home products to meet demands of every family member in the household. Schools in the UAE have reopened and children are heading back to school after their summer holidays. As they start to get busy with their new academic years, Xbox One offered on eLife is going to be a welcome addition to homes – something they can look forward to over weekends and in their spare time.

“Having said that, Etisalat’s Xbox One offer caters to both casual and hard-core gamers alike, and we are extremely delighted to have tied up with Microsoft to introduce the UAE’s only bundle of its kind to our eLife customers.”

Commenting on the announcement, Kerim Ozbakirci, Category Manager – Xbox at Microsoft Gulf said, “We are delighted to announce that Etisalat stores will be bringing the latest gaming experience to customers in the UAE with the launch of the Xbox One. This is a great reward for all eLife subscribers in the UAE who have been waiting to get their hands on Microsoft’s next-gen console. The Xbox One combines the best gaming and entertainment experience and should be a welcome addition to any living room in the UAE.”

Xbox One is a new generation of games and entertainment, where games push the boundaries of realism. Boasting the deepest and most varied launch lineup in Xbox history, the new games and exclusive titles look and feel like nothing else, tapping the incredible power of new hardware and the cloud, as well as advanced software tools and exclusive features that will bring an entirely new world of gaming to life.