DSS 2014 to host world premiere of “Angry Birds Universe:The Art And Science Behind A Global Phenomenon”

DUBAI– Dubai Summer Surprises, the leading summer festival in the region, will be hosting the world premiere of the travelling exhibition “Angry Birds Universe: The Art and Science Behind a Global Phenomenon.”

Dubai Summer Surprises, organised by Dubai Festivals & Retail Establishment (DFRE), runs from 2 August to 5 September and promises a month-long festival of great shopping deals and fun-filled, family-oriented entertainment throughout the city.

Rovio Entertainment Ltd., in partnership with Jack Rouse Associates (JRA) and Imagine Exhibitions, Inc., developed this unique exhibition to present, in partnership with Live Nation Middle East, an educational and highly interactive attraction unlike any other in the market.

Angry Birds Universe will open on 28 July at Modhesh World, one of the region’s most popular indoor family edutainment destinations, at the Dubai World Trade Centre.

Based on the popular Angry Birds games, fans of all ages will have fun learning a wide variety of educational concepts in an extremely hands-on environment. Fans will also have the chance to “be the bird” in a unique, full-body demonstration of Angry Birds physics.

H.E. Laila Mohd Suhail, DFRE CEO, said: “We are extremely pleased to offer our Dubai visitors and residents a unique entertainment experience that would take them to a whole new level of interactive fun. Furthermore, this step comes in line with DFRE’s endeavour to create strategic partnerships with leading global entertainment entities, which has resulted in bringing a world premiere of a game concept that has millions of fans across the world. This will surely cement Dubai’s position as a leading hub for world-class events.”

Throughout the immersive experience, families will be introduced to the beloved Angry Birds characters like never before, in an interactive adventure, with approximately 30 hands-on activities, including 10 simple machine bird-launching stations, four full-body experiences, six map-stamping stations, 20 iPad gaming stations, and 12 opportunities for personal creativity and hands-on creation. These hands-on activities seamlessly teach STEAM (Science, Technology, Engineering, Art and Mathematics) concepts and will delight guests of all ages.

The exhibition’s most thrilling attraction is a one-of-a-kind “be the bird” experience: safely propelling guests on zip lines to knock over enormous foam structures, just like the Angry Birds games.  In addition, other full-body attractions include a Laser Maze, Climbing Wall, Planetarium, and an oversized Sling Shot activity.

Angry Birds Universe features numerous opportunities for families to work together, building creativity, innovation and entrepreneurial skills. For example, parents and children can build and test a variety of structures against the impact of Angry Birds launched by other guests. Additionally, guests of all ages can utilise a state-of-the-art design studio to explore their creative side through experiments with character design, animation and sound production related to the Angry Birds games. These exhibits give young visitors an idea of what it’s like to pursue careers in science and technology.

Tom Zaller, President & CEO of Imagine Exhibitions, Inc. commented: “The Angry Birds games and characters are both recognised and loved throughout the world. Combining this worldwide passion for the games with hands-on discovery in a three-dimensional setting allows our visitors to truly engage with the Angry Birds characters like never before.”  

“The Rovio team is very excited to have our Angry Birds Universe exhibition premiere at Modhesh World in the United Arab Emirates,” said Jukka Koivu, Head of Location Based Entertainment for Rovio Entertainment. “The Dubai World Trade Centre has an excellent reputation for hosting world-class events, which makes it the perfect venue to bring our games, characters, and STEAM educational elements to life for the very first time in the UAE.”

Angry Birds Universe: The Art and Science Behind a Global Phenomenon will be open daily from 28 July at Modhesh World in Dubai World Trade Centre.