Ding Expands in Oman with Al Jadeed Exchange Contract Win

Muscat: Ding, the largest international mobile top-up platform, has secured a new partnership with Al Jadeed Exchange in Oman to provide prepaid products including mobile recharge and gift vouchers across the company’s retail stores in Oman.

Al Jadeed is one of the premier exchange companies in Oman offering customers services including money remittance, instant cash transfers, foreign exchange and now mobile recharge and gift vouchers.

International mobile top-up, which is the most efficient micro-value transfer option in the market, has long been seen by Middle East expatriates as a convenient add-on to cash remittance. Oman is a popular destination for the diaspora – with expatriates making up approximately almost half of the population (two million). Many are supporting family back home in India, Pakistan, Bangladesh and the Philippines – where on average 95% of phones are prepaid and in need of a recharge.

The new partnership means that Al Jadeed’s customers will now have access to Ding’s network of 500+ mobile operators, across 140+ countries. They will also be able to send gift vouchers including Spotify US; Google play the US; iTunes US Store; Skype US; among others to family and friends back in their home countries.

Commenting on the new partnership, Muhannad Hassan, Ding’s General Manager for Asia and the Middle East said: “This new partnership further strengthens our business in Oman, where we already have relationships in place with some of the largest exchange houses allowing us to provide millions of ex-pat workers with more options to help support loved ones. The transfer of airtime or data is a meaningful gift, particularly at this time when people are trying to stay connected to their families.”

Oman is one of the fastest-growing mobile markets in Western Asia, with some 6.5 million mobile phone connections, according to GSMA statistics – some 89% of these phones are prepaid.

T.V Avinash Kumar, General Manager at Al Jadeed Exchange noted: “Innovation and developing new ways to serve our customers is important to us – which is why this new partnership with a renowned world player like Ding is quite exciting to us”.

He also added: “As a company, our aim is to add more value-added services for our customers. We are happy to help them in moving money and now airtime also, to their dear ones. All our branches in Oman including Departure and Arrival branches at Salalah International Airport will offer Ding’s services.”