AMAKA GLOBAL fast fashion to take centre stage; earmarks US$ 100 million for marketing budget

DUBAI- AMAKA GLOBAL Consultants, a Paris-based global business advisory firm, yesterday(May 17^th) announced aggressive expansion plans across the Middle East through fast-fashion franchising – accentuated by its decision to earmark US$ 100 million towards the marketing budget to reinforce its leadership.

The company, which has carved a niche in the fast fashion industry, aims to become the world’s best fashion retailer by unveiling the latest trends for women, men and kids.

AMAKA GLOBAL Consultancy offers unmatched market reach and industry expertise, and the company is ready to tap into latest trends in the world of fast fashion, in line with consumers’ preferences than what the existing top brands offer. A design team, with professionals from across the globe, will be based in Dubai to get a pulse of consumer trends in fast fashion.

The company’s plans to go aggressive comes amidst market research that shows that the market of fast fashion is set to grow exponentially in the near future, as consumers are eyeing latest trends and designs that what the existing fast fashion brands offer.

AMAKA GLOBAL unveiled its future growth plans at a special media event held yesterday at the Burj Al Arab .

Nnaka Promise Uzoamaka, Chairman and Director General of AMAKA GLOBAL, said: “Our mission at AMAKA GLOBAL is to be the best fashion retailer in the world, and offer the best fast fashion clothing worldwide for consumers who love trendy affordable luxury. AMAKA GLOBAL is a retail clothing store specializing in unique fast fashion and accessories and we encourage customers to be experimental with new clothing styles and look beyond the available brands. Our A-list celebrities will be on ground as part of the activation program to reinforce our unique trends.”

He added: “Over 1,000 fast fashion clothing franchises from around the world have shown interest in the AMAKA GLOBAL brand but we are taking our time to choose the right partners. We have chosen Dubai as the hub of our global design team because it is one of the most luxury-conscious markets and strategically located at the crossroads of Europe, Asia and Africa. We are confident that we will garner tremendous interest among the Fast Fashionistas in our growth path.”

The move by AMAKA GLOBAL comes as teens are turning away from traditional retailers in favor of fashionable items. Teens have been gravitating toward the fast-fashion sector, shopping more frequently at lower price points.