Abu Dhabi launches summer entertainment season at ATM

DUBAI- Abu Dhabi will host a three-month season of summer entertainments running from June 5 to August 31 that includes top international shows, film and theatre premieres, ballet, music concerts, comedy nights, illusionists, contemporary circus spectaculars, live shows for children and special arrangements to screen FIFA World Cup football matches, as well as a host of locally-produced activities in hotels, malls and attractions.

Announcing the programme at ATM in Dubai on May 5th, Sultan Al Dhaheri, Acting Executive Director at Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) said that by linking with leading event producers and stakeholders in the emirate, the programme of events was designed to deliver an unforgettable season for residents and visitors, particularly those we are hoping to attract from throughout the GCC and India.

“We are moving towards becoming a year-round destination with this programme designed to appeal to all nationalities and ages to extend our seasonal appeal – and we want to persuade travellers that any time is a good time to have a great time in Abu Dhabi,” he added.

FLASH Entertainment will stage six headline events from July 28 until August 29. The du Forum, Yas Island, will be transformed into Abu Dhabi’s largest FIFA World Cup viewing venue seating 800 fans and the hub of Ramadan festivities from June 12 – while FLASH will also run family events in Al Gharbia, Abu Dhabi’s Western Region, and the emirate’s heritage heartland of Al Ain during August.

Other highlights include the inaugural event with the Royal Moscow Ballet performance of Cinderella from June 6 to 16 at ADNEC, plus shadow theatre performances and the contemporary circus theatrical La Verità – which features a gigantic, original backdrop created in New York in 1944 by the Spanish surrealist painter Salvador Dali.

Meanwhile, Yas Island’s hotels and attractions are offering 2 for 1 deals which will run until September 30. This includes offers at restaurants, spas and the key leisure attractions of Yas Marina Circuit, the Yas Links golf course, Yas Waterworld and Ferrari World Abu Dhabi.

TCA Abu Dhabi will promote the summer season with a GCC roadshow from May 18-27 and through a partnership marketing deal with DNATA which includes mall activations in the UAE and India.