June 7, 2020

HONOR Launches HONOR MagicWatch 2 in the UAE

Dubai: Global smartphone brand HONOR today announced that its brand-new smartwatch, the HONOR MagicWatch2, is now available in the United Arab Emirates. The sleek yet boldly designed wearable comes with breakthrough battery performance up to 14 days, intelligent fitness and health monitoring technologies, while also ensuring a versatile and personalizable design that resonates with global youth.

The HONOR MagicWatch 2 is available in two colours – the Charcoal Black edition will be available for AED 749 and the Flax Brown edition for AED 849 on Hihonor.com, Amazon.ae and Noon.com. “HONOR is well known today for its impressive smartphone products equipped with industry-leading technologies and delivered to customers at a competitive price point.

Demonstrating our commitment to more innovations in various product lines, the launch of the HONOR MagicWatch 2 represents a milestone in our 1+8+N IoT strategy which aims to continuously create an intelligent and fully-integrated experience for consumers. We look forward to continuing to thrill our bold youthful customers in the UAE with more product choices for a more connected world,” said Chris Sun Baigong, President of HONOR Middle East and Africa.

Made from refined 316L stainless steel, the HONOR MagicWatch 2 adopts a fully circular silhouette inspired by the classic chronograph watch. Its sleek curves are ergonomically designed to make the HONOR MagicWatch 2 an outstanding masterpiece.

The HONOR MagicWatch 2 showcases breezy creativity by unveiling a lightweight and minimalistic design. A dynamic watch ring and a distinctive colour-contrasting button excite the users’ imagination for an appealing experience.

The 46mm smartwatch is designed with an auto-racing watch panel, allowing for a sporty, bold and adventurous look. It is also worth mentioning that the HONOR MagicWatch 2 incorporates the chic and eye-catching red line on the upper button, giving the watch a distinctive personality. With a smooth and sleek design, the watch achieves the look of a fashion gadget on your wrist.

To help you stand out from the crowd, the HONOR MagicWatch 2 houses multiple built-in clock face design options and enables you to customize the clock face with your own photos, adapting perfectly to your style and personality. Not only does it have customizable watch faces and timeless design, but the HONOR MagicWatch 2 also comes with four different straps made from elastic rubber (an eco-friendly hypoallergenic material), leather and
metal for you to customize on any occasion. Each watch-face represents a different user group, all of which have unique stories based on their specific activities or momentary desires, which is represented in both the variety of features and overall style.

The HONOR MagicWatch 2 is capable of tracking 15 dedicated fitness modes including eight outdoor and seven indoor sports. It is also pre-installed with 13 professional running courses and detailed data analysis of activities to enhance your training performance with voice guidance.

In cooperation with FirstBeat, the leading provider of physiological analytics for sports and well-being, the HONOR MagicWatch 2 can provide professional exercise data for more efficient workouts. Whether it be for a beginner or an advanced player, the HONOR MagicWatch 2 is definitely a smart workout partner.

To take personalized wellness to the next level, the HONOR MagicWatch 2 utilizes three core technologies to provide users with real-time guidance and insights. Equipped with the HUAWEI TruSleep™2.0, HUAWEI TruRelax™, and HUAWEI TruSeen™ 3.5, the HONOR MagicWatch 2 can be your wellness advisor to help you live healthier and improve your quality of life. All the advanced and well-thought-out features are hugely beneficial in optimizing your daily routine.

HUAWEI TruSeen™ 3.5 uses PPG (photoplethysmography) sensors which use light-based technology to detect the rate of blood flow as controlled by the heart’s pumping action. This makes it better suited for users to track their heart-rate in real-time. A reminder will be sent to users when the heart rate goes above 100 bpm or below 50 bpm for 10 continuous minutes whilst inactive. Users can view all real-time heart rate data on the Huawei Health APP to help monitor their health.

HUAWEI TruSleep™ 2.0 is a sleep monitoring technology that can evaluate your sleep quality through a six-axis acceleration sensor, real-time heart rate monitoring, breathing quality and big data analysis. Currently, there are over 10 million users that leverage this technology to monitor and improve their sleeping quality. Enabled by HUAWEI TruRelax™ technology, the watch can detect your stress levels and indicate if you are getting
stressed out throughout the day, helping you to ease your mind and body. Assisted by the HRV (Heart Rate Variability) Algorithm which is measured using a variation in the beat-to-beat interval, the HUAWEI TruRelax™ is able to measure users’ stress level. A higher HRV means a fitter and healthier heart and is a powerful indicator of heart fitness over time. The HONOR MagicWatch 2 can provide a highly accurate stress measurement and offer breathing exercises to alleviate your stress. (Stress monitor only available for Android devices)

One of the biggest challenges for wearable products is short battery life. HONOR has solved this with a dual-chip low power-consumption design. Applying a multi-core high-integrated heterogeneous chipset design, Kirin A1, the first self-developed wearable chip with efficient Cortex-M7 processor, helps the HONOR MagicWatch 2 achieve rapid computing, a long battery life, faster transmission and more precise heart rate monitoring at ultra-low levels of power consumption.

The most outstanding feature is the smart power-saving algorithm 2.0 mode. It allows the HONOR MagicWatch 2 to identify users’ application scenarios and come up with best performance settings using its AI learning capacity to achieve a personalized and highly suitable performance. In addition to the impressive long-lasting battery life, the HONOR MagicWatch 2 offers users an immensely faster transmission rate and wider range. Users can watch TV in the living room and charge their smartphones in the bedroom while reviewing the cover range of the HONOR MagicWatch 2 at the same time.

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