YouGov

Friends have Biggest Influence on Back-to-school Shopping: YouGov

Friends have Biggest Influence on Back-to-school Shopping: YouGov

Dubai: Friends and peers influence the back-to-school shopping choices of children, reveals a new survey independently commissioned by Centrepoint, the Landmark Group’s fashion destination, and conducted by YouGov, covering over 1,000 respondents – mostly parents – across the Middle East and North Africa region. The ‘Back to School’ Survey conducted from July 22 to 29, in key markets across the MENA region, revealed that 46 %of the children are inspired by their friends, while shopping […]

Majority UAE Parents Think Technology is Beneficial to Child’s Development

Majority UAE Parents Think Technology is Beneficial to Child’s Development

Dubai: Parents who are 40 years+ are more likely to believe this and they are more liberal in their child’s interactions with technology as compared to those of younger years Four in five (80%) parents in the UAE believe technology is a good medium for their child’s development, new YouGov research reveals. The research shows that parents who are more than 40 years in age are more likely to say this as compared to parents […]