Berlin: Samsung Electronics Co., Ltd., today marked its imminent 50th anniversary at IFA 2019 and held a press conference laying out the company’s vision focused on innovation, connectivity and the future.
The company declared to: democratise QLED 8K technology with the introduction of a full line up of QLED 8K TVs; innovate in the home appliances market with its BESPOKE line-up of customisable refrigerators; and further expand Samsung’s 5G device footprint with the launch of the new Galaxy A90 5G and Galaxy Fold 5G. These new offerings, plus many others, illustrate Samsung’s continued ambition to enhance its portfolio with bold and disruptive products and services designed for tomorrow.
“Ever since Samsung’s original black and white TV launch nearly 50 years ago, we have been introducing cutting-edge technologies across our consumer electronics, home appliances and mobile businesses,” said Benjamin Braun, Chief Marketing Officer and Vice President, Samsung Europe. “Samsung will continue to build the legacy of the company and bring life-changing innovations to our customers.”
The company further enhanced its line up of QLED TVs launched with the new 55-inch QLED 8K will sit alongside the Samsung QLED range of the current 65, 75, 82 and 85-inch versions. The 55-inch QLED 8K TV will be available globally in September. Samsung’s ground-breaking new BESPOKE refrigerators also debuted in Europe at the show, among a number of other products
Moreover, Samsung further strengthened its 5G smartphone line-up with the launch of the new Galaxy A90 5G, which will be available in Europe from October. With the Galaxy A90 5G, users can quickly download high-quality content and share live video; immerse themselves in an expansive 6.7-inch FHD+ Super AMOLED Infinity-U display, and benefit from a 4,500mAh battery and 48MP main camera. The Galaxy A90 5G offers content-hungry consumers the optimum device for content creation and consumption.