DUBAI: du, from Emirates Integrated Telecommunications Company (EITC), has taken its commitment to offering enriched value-added services to the next level with the announcement that broadband speeds have been doubled for all new and existing Triple Play Home customers, permanently at no extra cost.

In response to the continued growth of data consumption on the du network, which has increased by 200 per cent over the last five years, du has automatically upgraded its existing customers so they can instantly reap the benefits of extra internet speed on all triple play home plans launched in 2018, while surfing, downloading and gaming. This means that users across the UAE now have a free speed boost taking their plans up to 1Gbps on du Home Premium.

Fahad Al Hassawi, Deputy CEO – Telco Services, du, said: “du is committed to delivering what our home customers demand: faster broadband, personalized TV content, all at the most competitive prices. The new double-speed upgrade ticks these boxes and has been especially designed to cater to the discerning needs of our home customers who aspire to lead digitally enhanced lifestyles which enrich their everyday lives. At du, we aim to continue expanding our roster of exceptional, value-added services and we are proud to be able to facilitate customers lives through our best-in-class telco offerings.”

The UAE ranked 11th in the world for mobile speeds (48.07 Mbps) and 38th for fixed broadband speeds (50.16 Mbps) in December 2018. du’s latest offer is a step forward in its support for Vision 2021 strategy to develop the infrastructure for a knowledge economy as the UAE continues towards diversification and to guarantee its future prosperity.

With the announcement of faster broadband connectivity, du Home customers can now enjoy non-stop entertainment at higher speeds than ever before.

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