DUBAI- Dubai Summer Surprises has witnessed a swirl of activity across various sectors including entertainment, retail and food services. The entertainment industry in Dubai and worldwide has undergone a transformation in recent times with new hospitality, retail and lifestyle developments further enhancing a sector known for its diverse family offerings.
Nowadays, Dubai’s entertainment offerings hugely complement the city’ dynamic retail products with shopping malls being transformed into buzzing destinations where entire families can spend a day enjoying the very latest technology and simulated experiences, in addition to picking up the best deals from a number of world-class brands.
Atlantis – the flagship resort on The Palm and one of Dubai’s most glamorous projects – was the first resort to open its doors on Dubai’s revolutionary island. Created by Kerzner International Holdings Limited, a leading international developer and operator of destination resorts, the stunning resort welcomed its first guests on 24 September 2008.
“Atlantis is an example of a true integrated work of entertainment and offers sports, adventure, diving, and hospitality services for families to enjoy. DSS is a major event for the hospitality, retail and tourism industry and we at Atlantis are excited about delivering what promises to be another exciting summer for business,” says Linda Abdul Hay director PR – Atlantis, The Palm.
Atlantis, The Palm plays host to some of the most innovative and exciting ventures including Aquaventure, which is the largest and most dynamic water-themed attraction in Dubai and rated as one of the best waterparks in the Middle East and Europe.
The Aquaventure Waterpark comprises a water playground of over 18 million litres of water, consisting of rides with cascades, tidal waves and rapids, and the Mesopotamian-styled The Tower of Neptune temple reaching over 30 metres into the sky and featuring seven heart-pumping water slides – two of which catapult riders through shark-filled lagoons;The Dolphin Bay – a 4.5 hectare state-of-the-art dolphin education and conservation centre allows guests the opportunity to meet and interact with one of the world’s most charismatic animals in an unparalleled habitat.
Atlantis, The Palm’s newest attraction, Sea Lion Point, now offers an extraordinary, new programme, Sea Lion Discovery. The programme allows guests to enjoy a unique aquatic interaction with one of the world’s most charming mammals, the South African Fur Seal.
Under the supervision of Marine Mammal Specialists, guests are invited to wade into waist deep water to share a number of behaviours and learn what makes these marine mammals so unique. Because the interaction takes place in shallow water, non-swimmers are also welcome to participate.
Atlantis, The Palm also offers a variety of dining experiences that are as varied, exciting and multi-faceted as the resort itself. From contemporary gastronomic cuisine by world-class Master Chef Nobu Matsuhisa to family-style authentic Italian in Ronda Locatelli by Michelin star Chef Giorgio Locatelli, the brigade of world-renowned chefs of Atlantis, The Palm come together to delight the most discerning palette.
Also, Atlantis, The Palm’s much-anticipated new restaurant and lounge, YUAN is now open to guests. According to Serge Zaalof, President & Managing Director at Atlantis, The Palm, the concept behind YUAN is to provide guests with a traditional Chinese experience in a vibrant and gorgeous setting, but also include surprising touches that you’ve never seen in this region.
“Today, Dubai has become a favourite destination for residents and visiting tourists and we believe this is due to the sustained efforts by the government and all stakeholders,” said Linda Abdul Hay.
She added: “The retail and entertainment sector is working together to make Dubai the most preferred summer destination and several unique aspects continue to ensure that Dubai remains a top contender for this spot – including political stability, safety and security and the variety of indoor and outdoor entertainment.”
The 17th edition of DSS will run until 5 September this year, under the theme, “The Fun Side of Summer.”