DUBAI- Prominent Asian direct selling company QNET announces a new and exciting partnership with Manchester City Football Club (MCFC), as the official direct selling partner of this Premier League football club based in Manchester, England.
The sponsorship is set to kick-off several branding benefits and CSR partnerships.
The three year QNET-MCFC partnership with the 2013/2014 Barclays Premier League champions was announced at a press conference at the Etihad Stadium in Manchester in the presence of players Jesus Navas, Edin Dzeko and Stevan Jovetic on August 12.
QNET, a leading Asian direct selling company with its regional headquarters in Abu Dhabi, said the partnership synergizes well with both QNET and Manchester City’s values and stories.
Managing Director of QNET, JR Mayer says: “This groundbreaking partnership with MCFC marks another major involvement in sports by QNET, a young player in an industry dominated by larger direct selling giants. This venture provides another strategic platform for QNET to further elevate its brand and achieve greater reach to its Independent Representatives (IRs) and consumers worldwide.”
Mayer adds: “We are absolutely thrilled with this partnership with Manchester City. Indeed, this is a timely and significant relationship between two brands which are keen in taking on any challenges for the taste of success.”
MCFC started from a humble beginning as a community club, just as QNET did with a small group of friends. The club rose to prominence after years of hard work and effort. Similarly, QNET rose from various challenges and a tough business environment. MCFC’s focus on giving back to the community through football finds resonance with QNET’s philosophy of RYTHM which is “Raise Yourself To Help Mankind”, the social responsibility arm of QNET which actively serves local communities and international bodies to establish and carry-out vital community programmes. In the UAE, QNET has been supporting Rashid Centre’s various programs for special needs children.
Tom Glick, Chief Business Officer for Manchester City, concludes: “QNET’s grass roots philosophy of empowering ordinary people around the world to start their own business and succeed has been the key to their rapid growth, which now extends to over 100 countries worldwide. We are delighted to be working with QNET in a partnership that presents both parties with exciting opportunities to collaborate through football across the world and continues our exciting growth across Asia.”
Football is widely played and popular sport in the United Arab Emirates (UAE). Although not one of the leading footballing nations in Asia, the UAE has nonetheless produced some outstanding teams at both club and international level as well as some talented individual players. In Qatar, another football-loving country, teams are serious in upping the game with the Qatar Football Association (QFA) and Qatar Stars League (QSL) collaborating this year by organising a football fans area that features countless activities to celebrate the kick-off of the new season 2014-2015.
MCFC is owned and managed by major investors from Abu Dhabi, the capital of the UAE.